The Truth Behind Blogging - The First Rule
The audience perceives instagram blogging as taking a picture, and posting it on Instagram. But are they wrong or what!? 😱 Guys, let's be real. Blogging takes some real effort and making your place in the rising blogging industry..NOT easy.
A blogger writes down their opinion/thoughts and the audience is free to judge, agree or disagree. A successful blogger is one that is able to create influence, reach out to people, someone people like to follow and look up to for opinions. Being able to do that, is what makes the blogging world a challenging one.
Blogging is NOW done not just with words but through art, photos, videos etc. You can take your pick or choose to use them all! But what you really need to develop is an association with your followers. They should be able to relate to you, and follow you because of YOU and not because..a certain brand is paying them.
I have recently discovered that blogging has seriously been confused with reposting adds and making money out of it. Blogging is not equivalent to magazines and newspapers for adds. Blogging means your opinion and it's value, what you think, what you perceive, and believe because your audience trusts YOU and follows YOU because they might as well follow magazines for ads. Anyone can post ads..why would anyone follow you? Brands should be interested in working with you because they know people care about your opinion, and that it creates influence and not vice versa where you're compelled to say what everyone(the brand itself) is saying..already.
So this is JUST the MOST basic yet the MOST important rule about blogging: being yourself, showing people what you're like, what your life's about so they get to know you as a person, saying what you feel, what you like, expressing who you are, and what you think. Just being gutsy enough to put yourself OUT THERE. That is the only way to create influence, that is the only way to make change, and hence the only way to become a successful blogger. The rest comes later. :)
So if you're looking into blogging, start with this in mind. I promise, I mean what I said. :P More on blogging soon. Stay tuned.
Love and PVO